Frank Luntz, Interview, PBS, 15 December 2003, quoted by Galen Strawson, "Blockers and laughter: panpsychism, archepsychism, pantachepsychism" 2024 (draft, academia.edu)
Quote of Luntz from the Strawson essay:
I've got a certain rule that I always teach my staff: It's not what you say; it's what people hear that matters. I may respond to you effectively, but if you edit it in such a way that they only hear the negativity of what I do, then that's all they're going to know. And so they're going to conclude that my profession isn't an honorable profession. And that's why how I say it has as much of an impact on what people think of me as what I say.
[Regarding consistency,] there's a simple rule: You say it again, and you say it again, and you say it again, and you say it again, and you say it again, and then again and again and again and again, and about the time that you're absolutely sick of saying it is about the time that your target audience has heard it for the first time. And it is so hard, but you've just got to keep repeating, because we hear so many different things -- the noises from outside, the sounds, all the things that are coming into our head, the 200 cable channels and the satellite versus cable, and what we hear from our friends. We as Americans and as humans have very selective hearing and very selective memory. We only hear what we want to hear and disregard the rest.
