Weirdly, the market composed of lots of messy decisions may be a better market overall than one that's made up of a lot of neat but uniform decisions

--- Advertising executive Rory Sutherland of Ogilvy in conversation with Russ Roberts about his book Alchemy: The Surprising Power of Ideas That Don't Make Sense, on the EconTalk podcast, Nov 19, 2019, at about 57:10