Quote in context
We can see the shift from “access to tools” to algorithmic utopianism in the unheralded, inexorable replacement of the “page” by the “feed.” . . . The feed was the solution to the tedium of surfing the web, of always having to decide for yourself what to do next. Information would now come to you. Gradually, the number of sites involved in one’s life online dwindled, and the “platform” emerged, characterized by an infinite display of relevant information — the feed. . . . But the opacity of these models, indeed the very personalization of them, means that a strong element of faith is required. By consuming what the algorithm says I want, I trust the algorithm to make me ever more who it thinks I already am.Some more quotes:
"Authoritarians’ love for digital technology is no fluke — it’s a product of Silicon Valley’s “smart” paternalism"
"Tools based on the premise that access to information will only enlighten us and social connectivity will only make us more humane have instead fanned conspiracy theories, information bubbles, and social fracture. A tech movement spurred by visions of libertarian empowerment and progressive uplift has instead fanned a global resurgence of populism and authoritarianism."
"But what we are searching for — what we desire — is often shaped by what we are exposed to and what we believe others desire. And so predicting what is useful, however value-neutral this may sound, can shade into deciding what is useful, both to individual users and to groups, and thereby shaping what kinds of people we become, for both better and worse."
"As long as our desires are unsettled and malleable — as long as we are human — the engineering choices of Google and the rest must be as much acts of persuasion as of prediction."
"Each company was founded on a variation of the premise that providing more people with more information and better tools, and helping them connect with each other, would help them lead better, freer, richer lives."
"Moreover, because algorithms are subject to strategic manipulation and because they are attempting to provide results unique to you, the choices shaping these powerful defaults are necessarily hidden away by platforms demanding you simply trust them"
"What’s shocking isn’t that technological development is a two-edged sword. It’s that the power of these technologies is paired with a stunning apathy among their creators about who might use them and how. Google employees have recently declared that helping the Pentagon with a military AI program is a bridge too far, convincing the company to cancel a $10 billion contract. But at the same time, Google, Apple, and Microsoft, committed to the ideals of open-source software and collaboration toward technological progress, have published machine-learning tools for anyone to use, including agents provocateur and revenge pornographers."
"They and their successors, based on optimistic assumptions about human nature, built machines to maximize those naturally good human desires. But, to use a line from Bruno Latour, “technology is society made durable.” That is, to extend Latour’s point, technology stabilizes in concrete form what societies already find desirable."