Quote in context:
For proponents of mobile data, the numbers in the latest Internet Activity report from the Australian Bureau of Statistics (ABS) tell quite a story — over the 12 months until June 2013, the amount of data downloaded on mobile devices almost doubled. In the year from December 2011 to December 2012, the amount of data increased from 5,000TB to 13,703TB.
Taking these numbers on their own and trumpeting 12-month growth percentages of 169 percent, 174 percent, and 97 percent sounds mighty impressive. Without any sort of wider context, it's easy to see how the ill-informed could fantasise of a world where mobile data trumps existing infrastructure to become the primary and best way to deliver data to the masses.
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Beware of people bearing growth percentages and a love of mobile connectivity, for only half the picture will often be revealed.
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Mobile data may be increasing at a rapid rate, but it is yet to reach one-fifth of the data downloaded on fixed lines in December 2009. By contrast, fixed-line downloads have grown by five and a half times since the end of 2009.
