Tuesday, October 30, 2007

Ten years ago, companies would call up and say I need a digital strategy.' Now, it's I need a green strategy.'

--- Chris Hunter, a former energy manager at Johnson & Johnson, who works for the environmental consulting firm GreenOrder. Quoted in BusinessWeek story Little Green Lies, about the difficulty in making "being green" profitable.

The story features Austen Schendler and his experience trying to follow Amory Lovins' evangelism and help Aspen Skiing be a green company. According to BW, he sums up his experience thus: "I've succeeded in doing a lot of sexy projects yet utterly failed in what I set out to do. How do you really green your company? It's almost f------ impossible."