Tuesday, August 01, 2006

Half the money I spend on advertising is wasted. The trouble is, I don't know which half.

--- John Wanamaker, a devoutly Christian merchant from Philadelphia, who in the 1870s not only invented department stores and price tags, but also became the first modern advertiser when he bought space in newspapers to promote his stores. Source: "Internet advertising: The ultimate marketing machine," The Economist print edition, Jul 6th 2006