True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity.

--- Jonathan Ive, explaining the design philosophy behind iOS 7 in the product video shown at WWDC 2013 (according to Wikiquote) (h/t Agata Toromanoff for the quote in her article Conscious Environments about Elena Mora, Aesthetica Magazine, June/July 2018)

From Wikiquote:

I think there is a profound and enduring beauty in simplicity; in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity.